Amazon.com, Inc. AMZN Prime Day 2025 could be a record-breaker, with Bank of America projecting a staggering $21 billion in sales over just four days—a 60% leap from last year’s already historic haul.
Beast Mode: Amazon has doubled this year’s Prime Day event to 96 hours from July 8 through July 11. The “beast mode” expansion is designed to maximize consumer engagement and fuel a sustained shopping frenzy.
The numbers behind the hype are striking: In 2024, U.S. Prime Day sales hit $14.2 billion, with nearly half of purchases made on smartphones and average order sizes approaching $58.
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A new report from RetailMeNot found that 84% of U.S. adults plan to participate in the 2025 Prime Day, up from 81% in 2024.
Amazon is expected to ride a 14% year-over-year growth in 2025 Prime Day sales, with particularly aggressive gains forecast for the two new days added to the event.
Expert Ideas: Bank of America Securities analyst Justin Post expects the extended shopping window to amplify deal exposure, encouraging impulse buying and cross-category shopping, which will further drive up gross merchandise volume.
Post-estimates, Prime Day is expected to generate $21.4 billion in Gross Merchandise Value (GMV), representing a year-over-year growth of about 60%.
Based on his projection of $208 billion in total third-quarter GMV, the analyst estimated that Prime Day could account for 10.3% of GMV for the quarter.
AMZN Stock: Despite lagging the S&P 500 so far in 2025, analysts remain bullish: 96% of 71 analysts rate AMZN a Buy, with median price targets around $240 and the most optimistic forecasts reaching $290—a potential 35% rally from current levels.
If Prime Day 2025 delivers on its $21 billion promise, AMZN stock could finally join the party—potentially breaking out of its holding pattern and rewarding bullish investors.
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