This is but a sampling from the carnival we know only by it’s secret code, “The Big Game.”
OpenAI is set to air its first television commercial during Super Bowl LIX, marking the company’s initial foray into commercial advertising.
I mean, do they really need a Super Bowl ad? “Hey, have you heard of ChatGPT?”
And OpenAI is dropping $8 million for 30 seconds. For what?! “Hi, we’re ChatGPT. Everyone knows we exist.”
Google did this last year too. I bet you had already heard of them too.
And you know Microsoft’s involved. Of course, they are. Microsoft is like that friend who always wants to split the bill evenly, even though they only had a salad. “We own part of OpenAI!”
The most expensive, most ridiculous place to advertise anything. The game where we pretend every commercial is the greatest thing we’ve ever seen. “Oh my God, did you see the one with the puppies and the AI chatbot?”
So now, OpenAI is spending all this money, hiring a marketing officer, raising billions of dollars—what’s next? ChatGPT can probably replace Elon and his DOGE gang; optimizing America.
Google has launched two new Super Bowl commercials emphasizing AI’s role in everyday life via its Gemini AI on Pixel phones. More on Google shortly.
The Verge
So, what’s the deal with these Super Bowl ads? You got Chris Hemsworth, Chris Pratt, and Kris Jenner—two Chrises and a Kris—teaming up for Meta’s big commercial. They’re promoting these Ray-Ban Meta glasses, right?
… and can describe in limited detail what you’re looking at. Think Google Glass with less of a surgeon look. We got our kid a pair for his birthday. They have a source for popping prescription lenses into the frames. More convenient than Airpods with similar functionality. Camera is great for photo and video. I believe you can live stream as well.
In one of the spots, Hemsworth and Pratt are in an art gallery, trying to look all sophisticated. Next thing you know, they’re eating the infamous $6 million banana that must be a couple of months old. Who knew fruit could be worth more than a penthouse? And, of course, it’s owned by Kris Jenner. Because if anyone’s got a pricey banana lying around, it’s gotta be a Kardashian.
Hemsworth says they had a blast filming this, poking fun at themselves. He even admits they were “trying to look sophisticated and failing miserably.” Sounds like a typical day at the museum for these guys.
Meta’s new Super Bowl ad promotes Ray-Ban Meta glasses, featuring Chris Hemsworth, Chris Pratt, and Kris Jenner. People.com
ChatGPT, DeepSeek, and Gemini are all saying, “Chiefs win by a few points.” But then there’s Grok, and Grok’s like, “Nope, Eagles take it.” You’re asking four robots who’s gonna win, and three are on one side, one’s on the other. And they’re all picking scores around 31 to 28. Do these machines know something we don’t?
Various AI models, including ChatGPT, have been utilized to predict outcomes of Super Bowl LIX, analyzing team performances and providing score forecasts. There’s still time to bet on your parlay of choice. Following are ChatGPT predictions:
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Super Bowl winner: Kansas City Chiefs
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Super Bowl final score: Chiefs 31, Eagles 28
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Super Bowl O/U pick: Over 48.5
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Coin toss: Heads
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Gatorade color poured on the winning coach: Orange
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ChatGPT’s first touchdown scorer prediction: Travis Kelce (Chiefs)
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ChatGPT’s last touchdown scorer prediction: Isiah Pacheco (Chiefs)
Check for yourself on updated predictions, odds, etc.
… showcasing the technology’s growing influence in marketing strategies alongside traditional Super Bowl fare like fast food and beer. Artificial intelligence, at least one GLP-1 weight-loss treatment and ardently apolitical themes are set to occupy the ad breaks in the Super Bowl this Sunday, when marketers will try to capitalize on trends of the moment without upsetting anyone in television’s largest audience of the year. wsj.com
DraftKings employed AI to rank the best players participating in Super Bowl LIX. This initiative showcased the application of AI in sports analytics, providing fans with data-driven insights ahead of the game. facebook.com
Google’s Super Bowl ad features a Wisconsin cheesemaker who uses Google’s Gemini AI tool to write cheese descriptions. The AI-generated copy in the commercial claimed that Gouda accounts “for 50 to 60 percent of the world’s consumption.”
So Google—big tech giant, knows everything, right?—they roll out this big, fancy Super Bowl ad. Huge stage, millions of dollars. And they’ve got their AI, Gemini, showing off how smart it is.
Gouda. Gouda?! Who’s eating all this Gouda?! Are there underground Gouda bunkers?
And of course, the internet IMMEDIATELY calls them out.
Not AI. Not some supercomputer that can’t even fact-check cheese. We need the guy who just knows his dairy.
We are trusting these machines with everything! And they can’t even get a deli order right. cnn.com
In preparation for the upcoming Super Bowl at the Caesars Superdome in New Orleans, authorities are implementing advanced security measures that incorporate artificial intelligence (AI) to enhance public safety. The Superdome’s owner, ASM Global, has partnered with New York-based AI firm Dataminr to monitor potential and emerging threats in real time.
… Including social media, dark web forums, and traffic cameras. By utilizing generative AI, the platform produces memos alerting Superdome officials to trending patterns, such as increasing crowd sizes or unfolding public disturbances. This approach enables security personnel to respond swiftly to potential issues, ensuring a safer environment for attendees.
In addition to AI surveillance, the city has implemented other security measures, such as deploying around 2,000 law enforcement officers, restricting vehicle access in certain areas, and prohibiting drones over downtown and the Superdome. These efforts aim to provide a comprehensive security strategy for the event.
Leading up to the Super Bowl, generative AI was utilized to create memes and content, blending football themes with popular culture, such as Taylor Swift references, and plenty of Patrick Mahomes snuggling up to referees who allegedly favor him during games. That some people need to ask if these are real details it’s a weird time in the U.S.
Beyond individual commercials, the Super Bowl saw a broader integration of AI in advertising strategies. Companies leveraged AI to analyze viewer data, optimize ad placements, and personalize content, reflecting the growing influence of artificial intelligence in marketing.
AI isn’t just making ads anymore—it’s picking where they go, who sees them, and probably judging our TV choices as well!
Companies are using AI to analyze all this viewer data, figuring out exactly when and where to hit us with their commercials. It’s like, “Oh, Jerry likes chips and watches the game in sweatpants? Boom—here’s an AI-generated ad for extra-crunchy nachos, perfectly timed for when he reaches for the next handful.”
They say AI is optimizing content just for you. What, are we getting different versions of the same ad? “Here’s your Super Bowl commercial, curated just for you! You like dogs? Here’s a puppy. Prefer action movies? Boom—explosions. Oh, you’re into artisanal pickles? Guess what? Here’s an AI-generated talking cucumber telling you to buy some brine!”
So, at this point, am I watching the Super Bowl, or is the Super Bowl watching me?
It starts with a commercial. A seemingly harmless break between plays, tucked neatly between the beer and fast food ads we’ve come to expect. But make no mistake—this is not just about selling a product. This is about conditioning.
It is an unstoppable force that is rapidly weaving itself into every aspect of human life. According to PricewaterhouseCoopers, AI is set to inject $15.7 trillion into the global economy by 2030. Trillions of dollars—fueling an industry that didn’t even capture mainstream attention until the launch of ChatGPT in late 2022. And now, it takes center stage in America’s biggest televised event.
Yes, a 30-second ad costs $8 million, but for tech giants like Google and Meta, that’s tip money. This isn’t about selling software or subscriptions—it’s about planting an idea, shifting perception. It’s about making AI seem as natural, as inevitable, as the game itself. We are being trained to accept that AI will dictate how we work, how we socialize, how we travel, how we bank, even how we love.
Google is taking it even further—running 50 unique AI commercials in 50 states, each one profiling a small business that has already embraced the machine. “Look,” they say, “AI is good. It helps people.” A campaign outlined in a Google Workspace blog post promises that these businesses—whether it’s Bison Coolers in Texas or Jacobsen’s Salt Co. in Oregon—are proof of AI’s benevolence.
Even the selection process for these businesses was dictated by AI. Google’s AI Studio built a tool to process 500 interview transcripts, rapidly deciding who would be featured. Who gets the exposure. Who gets the opportunity. AI isn’t just assisting; it’s deciding. It’s choosing.
This is not a commercial break. It is a message. A future shaped by artificial intelligence is no longer speculative—it is here. And it will not stop at Super Bowl Sunday.
It will not stop at all. 🙁
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