Over the last few years, healthier beverage alternatives have disrupted the beverage market in the alcoholic and non-alcoholic sectors. They are growing in popularity due to newer generations’ more health-conscious approach and attention to ingredients in the products they consume.
The alcohol market has also been facing continuous slowdowns since the Covid pandemic, which was a prosperous era for the industry. That has led many companies to struggle with declining sales.Â
💵💰 Don’t miss the move: Subscribe to TheStreet’s free daily newsletter 💵💰
Total beverage alcohol (TBA) volumes in the U.S. decreased by 3% in 2023, marking the first time the industry saw a decline in alcoholic beverage consumption, according to a study by IWSR.Â
Related: King of Beers wants to become king of vodka teas
This slump is attributed to imbalanced inventories, economic pressures, and inflation. However, non-alcoholic beverages had the opposite effect, rising in popularity like never before.
The ‘sober-curious’ trend is taking over the ready-to-drink beverage marketÂ
The global ready-to-drink mocktails market was valued at nearly $8.3 in 2023 and is expected to grow at an annual rate of nearly 6% by 2030, according to a study by Grand View Research.
Recently, the growing ‘sober-curious’ community’s demand for non-alcoholic beverages has increased more than ever, leading various companies to launch their own brands in hopes of profiting from this growing consumer trend.
Related: Popular luxury brand invests in ‘sober market’
The emergence of more ready-to-drink zero-proof beverages has undeniably raised the competition. It has also made people increasingly aware of this trend, as these types of drinks have become more readily available than in previous years.Â
This may be why around 40% of American consumers identify as sober-curious, according to the previously mentioned study.
Maison Perrier launches a sparkling non-alcoholic mocktail
Nestlé’s (NSRGY)  brand Maison Perrier is launching an entire line of non-alcoholic sparkling mocktails in the U.S. after releasing it exclusively in Canada last year.
Maison Perrier Chic is made with real fruit juice and comes in four different fruity flavors, including Daiqui’red, Piña Fizz, Peach Spritzer, and Citrus Fizz, all for 30 calories or less per serving.
These new sparkling mocktails will be available at retailers nationwide and Amazon in late April. However, the Maison Perrier Chic Citrus Fizz flavor will be exclusively at Whole Foods locations, as stated in the press release.Â
More Retail News:
- Starbucks’ pricing plan, profitability could be impacted by tariffs
- New Taco Bell menu items combines multiple classics
- Food giant releases new products ranch fans will love
Although Nestlé has yet to enter the alcoholic beverage industry, it evidently finds the non-alcoholic market to be more profitable. This allows it to compete better with other rival companies by getting one step ahead.Â
Coca-Cola (KO)  and PepsiCo (PEP)  are two of Nestlé’s biggest rivals. Although both have launched non-alcoholic mixers over the last few years, including Coca-Cola’s Topo Chico Mixers last year and PepsiCo’s Unmuddled in 2021, neither has yet to release canned mocktails.
Related: Veteran fund manager unveils eye-popping S&P 500 forecast
