Anitta’s Net Worth (2025): Brazil’s Global Pop Star and Business Powerhouse.
Anitta isn’t just a pop singer — she’s a global brand. Rising from the favelas of Rio de Janeiro to the world stage, she has collaborated with international icons like Madonna and J Balvin, becoming one of Brazil’s most recognizable music exports. Known for her genre-blending style, sharp business instincts, and multilingual talent, Anitta is not only topping charts but also cashing in on lucrative brand deals, streaming revenue, and investments.
So how rich is Anitta in 2025, and what’s powering her rise beyond music? Let’s break it down.
Early Life
Anitta was born Larissa de Macedo Machado on March 30, 1993, in Rio de Janeiro, Brazil. Raised in the Honório Gurgel neighborhood, she began singing in a church choir at age 8. By 16, she was uploading dance videos to YouTube — videos that would eventually go viral and launch her into stardom.
She adopted the stage name Anitta, inspired by a character from a Brazilian TV miniseries, and signed with Warner Music Brazil in 2013 after her independently released single “Meiga e Abusada” caught the label’s attention.
Career
Breakthrough and Global Crossover
Anitta exploded onto the Brazilian music scene with “Show das Poderosas” in 2013. The song’s success led to a platinum-certified debut album and national fame. Her evolution from Brazilian funk to reggaeton, pop, and Afrobeat positioned her for international stardom.
Her first big crossover came with the 2017 hit “Downtown” with J Balvin, followed by the Kisses trilingual album in 2019. In 2022, her single “Envolver” made history by reaching #1 on Spotify Global, the first time a solo Latin female artist had ever done so.
Business and Branding
Anitta is also a savvy businesswoman. She served as an executive at Warner Music and signed endorsement deals with global brands like Adidas, Samsung, and Cheetos. She’s also ventured into NFTs, fragrance lines, and a role as a judge on The Voice Brasil.
Personal Life
Anitta is known for being open about her personal life, including her relationships, sexuality (she identifies as bisexual), and advocacy for LGBTQ+ rights. She has had high-profile relationships with Brazilian and international celebrities, but as of 2025, she remains publicly single and focused on her career.
Fluent in several languages and fiercely proud of her heritage, Anitta frequently uses her platform to address social issues in Brazil and beyond.
Real Estate
Anitta owns multiple properties in Brazil, including a luxury penthouse in Rio de Janeiro and a beachside mansion in Angra dos Reis. She also maintains a residence in Miami, where she spends much of her time while recording and promoting in the U.S. market. Her real estate portfolio is valued at over $7 million, according to local property records and Brazilian media.
Does Anitta Speak 5 Languages?
Yes, Anitta speaks 5 languages fluently or conversationally:
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Portuguese (native)
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English
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Spanish
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Italian
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French
Her multilingualism has helped her break into different international markets and work with a diverse range of artists. She’s known for recording songs and giving interviews in multiple languages — a rarity even among global stars.
How Rich Is Anitta?
As of 2025, Anitta’s estimated net worth is $25 million, according to Celebrity Net Worth and estimates supported by Forbes Brasil. Her income is split across music, endorsements, business ventures, and real estate.
She ranks among the wealthiest female Latin music artists, alongside names like Shakira and Karol G.
How Did We Calculate Her Net Worth?
Net Worth Estimation Includes:
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Music royalties (Spotify, Apple Music, YouTube)
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Concert tours and festival appearances
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Real estate holdings in Brazil and the U.S.
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Equity in companies and product lines
Calculations are based on income disclosures, real estate records, and licensing data. Her 2022 deal with Warner Music alone was estimated at over $10 million.
How Much Money Does Anitta Make?
Anitta earns approximately $3–5 million annually, depending on touring and endorsement cycles. Her income sources include:
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Streaming revenue (over 6 billion Spotify streams)
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Touring across Latin America, Europe, and North America
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Television appearances and hosting gigs
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Sponsorships and brand partnerships
Her highest-earning year to date was 2022, driven by the viral success of “Envolver.”
What Is Anitta’s Highest Grossing Song?
Anitta’s highest-grossing and most streamed song is “Envolver” (2022), which:
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Reached #1 on Spotify Global
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Garnered over 700 million streams on Spotify
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Amassed more than 500 million views on YouTube
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Topped charts in multiple countries
The song also earned her a Latin Grammy nomination and lucrative sync licensing deals.
Conclusion
Anitta’s net worth is a testament to more than just her music — it reflects her versatility as a performer, entrepreneur, and global brand. From performing with Madonna and J Balvin to building a business empire, she’s proven that talent combined with vision can lead to massive success.
With ties to Cardi B and Snoop Dogg, Anitta continues to elevate Latin and Brazilian music on the world stage — and her financial future looks just as powerful as her performances.
