Charles Schwab, one of the largest U.S. brokerage firms managing over $10 trillion in assets, announced plans to launch direct spot cryptocurrency trading within the next 12 months, targeting an April 2026 rollout. CEO Rick Wurster highlighted a 400% surge in traffic to Schwab’s crypto-related web content, with 70% of visitors being prospective clients, signaling strong demand from younger investors. Currently, Schwab provides indirect crypto exposure through ETFs, Bitcoin futures, and closed-end funds, but the new offering will allow clients to buy and sell actual cryptocurrencies like Bitcoin on a trusted and regulated platform. This move comes amid expectations of a friendlier U.S. regulatory environment and aims to keep Schwab competitive against crypto-native platforms such as Robinhood and Kraken. Despite this expansion, Schwab continues to caution investors about the volatility and risk of crypto assets potentially losing all value. Additionally, Schwab has partnered with Trump Media and Technology Group to launch Truth.Fi, a fintech brand offering crypto and traditional investment products.
Meanwhile, Morgan Stanley is preparing to introduce cryptocurrency trading services for its E*TRADE clients, further broadening access to digital assets among traditional investors. This initiative aligns with the broader trend of established financial institutions integrating crypto offerings to meet growing client interest and remain competitive in the evolving financial landscape.
Together, these developments mark a notable shift as major financial firms embrace cryptocurrencies, aiming to provide regulated, accessible platforms for investors while navigating regulatory uncertainties.
