The deal marks what appears to be the centralized exchange’s first major data integration with a large-scale LLM.
Leading United States centralized exchange Coinbase announced its partnership with Perplexity AI, an artificial intelligence-powered search engine that leverages large language models (LLMs), similar to ChatGPT.
Coinbase CEO Brian Armstrong announced the partnership via X on July 10, stating:
“I expect enhanced crypto functionality will be a catalyst for AI to achieve another 10x unlock. Personally I’m most excited to see crypto wallets fully integrated into LLMs one day. That will be a huge step towards a permissionless, digital economy.”
The rollout is meant to bring real-time and trusted market data to LLMs, and will be split into two phases. Phase one, which is live as of yesterday, will see Perplexity ingesting Coinbase market data, in order to use it for market analysis that users can leverage for trade decisions.
Phase two, per Armstrong’s post, will see Coinbase’s market data used in Perplexity’s responses to user queries — meaning Perplexity will refer to Coinbase’s data when users are using the LLM for trade analysis, or even just general price questions.
In May, Perplexity announced that it was in the late stages of closing a $500 million funding round at a $14 billion valuation, in order to compete against stiff competition from the likes of OpenAI, Google, and Meta.
Perplexity founder Aravind Srinivas also addressed the partnership on X yesterday where he said: “Excited to partner with @coinbase to bring in real time crypto data into Perplexity Finance! We will begin to surface this directly into user queries shortly.”
Coinbase is currently the 13th-largest CEX by 24-hour trading volume, per CoinGecko data, with $5.4 billion over the past day. Last month, Coinbase announced a flurry of updates, including that it plans to launch perpetual futures in the U.S., as well as access to Base DEX trading directly on its app.
