Aiming to push its expansion in the country, international cryptocurrency exchange MEXC appointed Amira Alawi as its new country manager for the Philippines.
She is a Moroccan-Filipino marketing consultant and entrepreneur with the real name of Amira Marbella Al-Alawi and is the older sister of Filipina actress Ivana Alawi.
Amira Alawi: The New MEXC PH Chief
According to her reposted article on LinkedIn, Alawi will be responsible for overseeing MEXC’s local operations and driving user adoption through community-focused initiatives.
“It’s kind of a big deal for someone who’s been fighting for more women in web3 representation and inclusivity. I’ve only doxxed recently but I’ve always been heavy in trading.”
Amira Alawi, Country Manager for the Philippines, MEXC
As per the statement, through her leadership, MEXC plans to launch localized education campaigns, creator-led content, and partnerships.
Alawi emphasized that web3 is not just about financial gains but a way to transform how Filipinos interact with technology, content, and capital by making this shift more accessible, particularly for women, creators, and digital entrepreneurs interested in learning about web3 and blockchain.
Moreover, MEXC noted that Alawi’s background in influencer-driven campaigns, startup acceleration, and digital education, makes her well-equipped to lead localized, community-first strategies that resonate with the Filipino market.
“Mass adoption isn’t about hype—it’s about trust, knowledge, and relevance. That’s why we’re investing in leaders like Amira who can bring the message home, in language that connects with the market.”
MEXC
Amira Alawi: A Woman Leader in Web3
In addition to her role at MEXC, Alawi is also the head of social media and growth at Sovrun, a Filipino-led blockchain projecty formerly known as BreederDAO.
Amira is also a content creator with over five million views on TikTok, using her influence to promote crypto adoption and digital education.
She recently spoke at the AIBC World x SiGMA World Tour 2025 and will speak at Philippine Blockchain Week on June 10 to 11, 2025.
What is MEXC?
MEXC is a global cryptocurrency exchange founded in 2018. According to its website, it serves over 40 million users across more than 170 countries and offers spot, futures, and margin trading.
Recently, MEXC increased its involvement within the Solana ecosystem by acting as a significant sponsor for the Solana Summit APAC 2025.
It claims to have its core principles through its acronym:
- M: Most trending tokens to keep you ahead of the curve in the fast-evolving crypto space.
- E: Everyday airdrops, bringing you consistent rewards and opportunities.
- X: Xtremely low fees, empowering you with affordable trading and greater growth potential.
- C: Comprehensive liquidity to ensure smooth and seamless transactions, even in volatile markets.
However, it must be noted that MEXC is currently not registered and licensed as a virtual asset service provider (VASP) in the country, and there is currently a moratorium on accepting applications for it.
This article is published on BitPinas: Crypto Exchange MEXC Taps Ivana Alawi’s Sibling to Lead Philippine Expansion
What else is happening in Crypto Philippines and beyond?
![Secure Hedera (HBAR) with Ledger + HashPack [2025 Guide]](https://i3.wp.com/allincrypto.com/wp-content/uploads/2024/02/How-to-secure-Your-Hedera-Hashgraph-HBAR-Assets-with-Ledger.png?w=380&resize=380,220&ssl=1 "Secure Hedera (HBAR) with Ledger + HashPack [2025 Guide]")
