- Dapper Labs’ Disney Pinnacle has announced the “Genesis Keys” quest
- The keys allow collectors to try to unlock a Genesis Capsule that contains an NFT
- The quest ends when all three capsules are unlocked
Dapper Labs’ Disney Pinnacle has announced the “Genesis Keys” quest that allows Disney fans to claim a key every four hours. The quest is part of Disney Pinnacle’s first digital pins under the Genesis Edition collections, with the keys enabling collectors to unlock unique NFTs. Disney Pinnable has disclosed that it will release rare pins in the form of Genesis Capsules, depending on how the community claims the keys, a move intended to bring Disney fans into the web3 space.
Pins Feature Iconic Disney Moments
According to Disney Pinnacle, “each Genesis Pin is uniquely serialized and features iconic Disney moments.” It added that Genesis Capsules will be released when collected pins reach 100,000, 200,000, and 300,000 milestones.
The journey to the first Genesis Capsule starts now. 🔑
Claim keys. Reach milestones. Chase 1-of-1 Genesis digital pins.
Start collecting keys and join Genesis today! pic.twitter.com/uVPzV104ep
— DisneyPinnacle (@DisneyPinnacle) June 12, 2025
The Genesis Editions feature moments from Star Wars, Walt Disney, and Pixar. Disney Pinnacle noted that “only three” collectors will be able to unlock Genesis Capsules, adding that there’s no “golden ticket” and all keys are the same.
Disney Pinnacle revealed that the first capsule contains a “Disney’s Simba & Rafiki” pin, the second contains Pixar’s “Mr. & Mrs. Incredible,” while the third features a “Star Wars Qui-Gon Jinn & Darth Maul.”
Bringing Pin Collectors to the Digital World
The quest comes months after Dapper Labs announced Disney Pinnacle in November 2023 to power a socially driven collectible experience that brings pin collecting to the digital age.
The quest comes five months after Sotheby’s auctioned Dapper Labs’ NBA Top Shot NFTs during its holiday auction. It also comes a year after the web3 company reached a tentative settlement with investors who argued that NBA Top Shot Moments violate securities laws.
With Disney Pinnable unveiling the Genesis Keys quest, it’s to be seen whether the event will attract enough interest from Disney fans.
