- The Trump family has publicly disavowed an “official” crypto wallet launched by Magic Eden and Fight Fight Fight LLC
- Eric, Don Jr., and Barron Trump have sent cease-and-desist letters and warned against unauthorized use of the Trump name
- Don Jr. and Eric Trump have announced that their company, World Liberty Financial, is developing a separate “official” wallet
A family-wide rift has emerged over two competing Trump-branded crypto wallets, sparking accusations of unauthorized use. Magic Eden and Fight Fight Fight LLC initially unveiled an “Official $TRUMP Wallet,” but within hours, President Donald Trump’s sons repudiated the project and threatened legal action. Meanwhile, Don Jr. and Eric Trump have confirmed their own venture via World Liberty Financial and teased that their version of a “real” Trump wallet is forthcoming.
When is a Crypto Wallet Not a Crypto Wallet?
On June 3, Fight Fight Fight, run by Trump ally Bill Zanker and linked to NFT exchange Magic Eden, teamed up to promote a wallet labelled as the “official $TRUMP wallet by President Trump.” It included a waitlist and trading features, tapping into the existing $TRUMP meme coin ecosystem. Initially, Magic Eden’s CEO Jack Lu defended its legitimacy, stating on X that the partnership aimed to “onboard mainstream audience deeper into crypto.”
However, Eric Trump quickly dismissed the initiative on X, warning that “This project is not authorized by @Trump” and “no one in our organization” approved it. Don Jr. echoed this, claiming “zero involvement” and distancing his family from the effort, while Barron Trump also reportedly confirmed the wallet was not family-endorsed. These dismissals came after World Liberty Financial, backed by Don Jr. and Eric, delivered cease-and-desist letters to Magic Eden and Fight Fight Fight LLC.
World Liberty Financial’s Counterplan
Alongside denouncing the Magic Eden wallet, Trump’s sons revealed they are building their own digital asset solution under the World Liberty Financial brand. Don Jr. said on X that this would be “our official wallet” and promised further information soon. World Liberty is already known for launching the USD1 stablecoin and is partially owned by the Trump family, with foreign investments from figures like Justin Sun.
This episode highlights the fractured and opaque nature of Trump-affiliated crypto enterprises, from the $TRUMP meme coin to stablecoins and mining ventures. The internal conflict also reflects broader scrutiny over the Trump family’s crypto involvement, including questions of foreign influence and self-enrichment linked to their expanding crypto empire, over which political opposition is gathering momentum.
