Just when Americans thought McDonald’s had forgotten about them, it surprised them with an exciting release they weren’t expecting.
For years, McDonald’s has been facing customer backlash for constantly launching unique and exotic new menu items in every other country besides the U.S., leaving Americans no other option but to drool over these releases rather than be able to taste them.
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The fast-food giant recently released the Birthday Cake McFlurry to celebrate the frozen treat’s 30th anniversary, but it was only available in Canada.
It also launched the Crispy Mac ‘N Cheesy Wrap and Potato Pops, but made them a Singapore exclusive. It’s got a celebrated Hot One’s collab, but only in France.
McDonald’s faces backlash for leaving out the U.S.
Many fans have taken to social media platforms to express their disappointment at being left out of nearly all the most viral menu item launches despite McDonald’s being a U.S.-based chain.
The decisions on where and when to launch limited-time menu items or even permanent additions depend on the supply chain, consumer demand, operational efficiency, and production costs, among other decisive factors.
Related: McDonald’s menu adds experimental new items fans will love
Although McDonald’s may be an American chain, that doesn’t always mean the U.S. will get the best and most desired menu items.
However, the wait was worth it because McDonald’s had greater plans in the works to finally answer the pleas of its American consumers.
McDonald’s answers to US customers by launching a new McFlurry
McDonald’s (MCD) is launching the new S’mores McFlurry, which features vanilla soft serve mixed with Hershey’s milk chocolate pieces, mini marshmallows, and graham crackers.
Lately, the fast-food giant has been inserting nostalgic marketing as part of its business strategy to boost growth. This savvy tactic creates a strong connection between a product and customers’ emotions, promoting familiarity and creating a positive association.
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And it did it again because this latest McFlurry came at the perfect time. As the sunnier days are ahead, nothing screams summer more than lighting a bonfire and making s’mores while camping, which many Americans grew up doing with their families and has become a yearly tradition.
Related: McDonald’s brings back unexpected breakfast item after 6 years
The S’mores McFlurry will be available for a limited time at all participating locations in the U.S. from June 10 through August 11, as stated on the McDonald’s website.
Netizens quickly took to social media to express their thoughts on the new S’mores McFlurry by commenting on a post by @snackolator on Instagram, with many ensuring McDonald’s never leaves its U.S. fans out again.
Many users commented, “Finally, a USA item.”
Another user commented, “So glad this isn’t an international tease”
And a netizen expressed her shock, commenting, “I didn’t read it at first and was like, great, another one that’s not coming to the US, but yay, I’m excited.”
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