Apple’s Worldwide Developers Conference 2025 saw a range of announcements that offered a glimpse into the future of Apple’s software design and artificial intelligence (AI) strategy, highlighted by a new design language called Liquid Glass and by Apple Intelligence news.
Liquid Glass is designed to add translucency and dynamic movement to Apple’s user interface across iPhones, iPads, Macs, Apple Watches, and Apple TVs. The overhaul aims to make interactions with elements like buttons and sidebars adapt contextually.
However, the real news of WWDC could be what we didn’t see. Analysts had high expectations for Apple’s AI strategy, and while Apple Intelligence was talked about, many market watchers reported that it lacked the innovation that have come from Google’s and Microsoft’s generative AI (genAI) rollouts.
