Samsung Display today announced the signing of a Memorandum of Understanding (MoU) with Qualcomm Technologies, Inc. with the goal of strengthening its position in the automotive OLED market. The collaboration includes the potential supply of OLED displays for Qualcomm Technologies’ Snapdragon® Cockpit Experience Development Platform (CEDP) to provide next generation in-cabin experiences.
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With automobiles starting to become giant rolling smartphones, it makes sense that companies like Samsung Display and Qualcomm are getting involved in the auto industry. It’s not like they are brand new to the industry, but with all this new tech, they undeniably will be more involved. Here’s what the press release had to say.
Samsung Display and Qualcomm
- Samsung Display and Qualcomm Technologies sign a Memorandum of Understanding (MoU) to collaborate on the supply OLEDs for cockpit experience demo kits
- The collaboration aims to showcase Samsung Display’s expertise in automotive OLED technology to global automakers and electronics supplier
- Companies demonstrated Qualcomm Technologies’ Snapdragon Cockpit Experience Development Platform with 34-inch OLED from Samsung Display at CES 2025
Based on the next-generation Snapdragon® Cockpit Platform, a key component of Snapdragon® Digital Chassis™ Solution, the Snapdragon CEDP is designed to deliver advanced functionality to help automakers highly immersive, intuitive and sophisticated in-vehicle experiences. Samsung Display is providing a 34-inch 6K (6,008 x 934) wide OLED display for the CEDP demo kit, enabling the visual integration of advanced automotive software, including personalized artificial intelligence (AI) graphics, customized infotainment and autonomous driving information.
Through this collaboration, Samsung Display aims to actively promote the benefits of its OLED technology — such as high resolution, high brightness and low-power consumption — tailored for automotive applications. In cooperation with Qualcomm Technologies, the company plans to showcase these advantages to global automakers, manufacturers and supplies.
“As autonomous driving and vehicle software become more sophisticated, the importance of displays in visualizing these functions is increasing,” said Hojoong Lee, executive vice president and head of the Product Planning Team for Samsung Display’s Small and Medium-sized Display Division. “Samsung Display’s differentiated automotive display solutions effectively bring to life Qualcomm Technologies’ exceptional automotive technology solutions.”
At CES 2025, Samsung Display and Qualcomm Technologies showcased a Snapdragon CEDP demonstration kit featuring Samsung’s OLED displays, which captured the attention of attendees.
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