The TON blockchain is making waves again. After a slowdown following the success of mini games, TON has surged back into the spotlight—this time through NFTs. Telegram, which has long been linked with TON, kicked off the year by upgrading its digital “gifts” to collectible NFTs. One collection in particular has stolen the show: Plush Pepe. The floor price for a single Plush Pepe NFT has skyrocketed to 5,000 TON, roughly $15,000. That’s nearly on par with blue-chip NFTs like Pudgy Penguins, which trade around $19,000.
Let’s dive into how TON NFTs emerged, why Plush Pepe is thriving, and how Telegram has reshaped the NFT landscape with its collectibles.
How TON NFTs Took Over the Charts
TON wasn’t always a hotspot for NFTs. After the buzz around mini games faded, it seemed like the chain was losing steam. But everything changed in early 2024.
Telegram’s first update of the year rebranded digital gifts into “collectibles.” These gifts—now NFTs—featured rarity, randomness, and on-chain transferability. They could be shared among users or traded on marketplaces. As the upgrade gained traction, the trading volume on TON exploded.
In May, NFT trading on TON quietly started gaining ground. Within weeks, it overtook Solana. By early June, it even beat Ethereum in daily volume, topping nearly $10 million in a single day. That’s three times higher than Ethereum’s activity at the time.
Telegram Founder Joins the NFT Frenzy
On June 9, Telegram founder Pavel Durov joined the hype. He tweeted about the rise of Telegram collectibles, calling attention to the major gains of several gift collections. His post highlighted TON’s impressive performance in NFT volume, proudly noting that it had overtaken Ethereum for the day.
With this push, TON NFTs started dominating not only on-chain volume but also NFT marketplaces.
TON Marketplaces: Breaking Records
TONNEL, the largest NFT marketplace for TON, quickly outpaced OpenSea in daily trading volume. Portals and Getgems followed closely behind, competing with Blur and Magic Eden in terms of user activity. What makes this even more impressive is that TON supports only one chain, while other platforms operate across several.
Despite being a single-chain ecosystem, TON has become the most talked-about NFT network in crypto right now.
Plush Pepe Leads the Pack
The star of the TON NFT ecosystem is Plush Pepe. Listed at a staggering 5,100 TON (about $16,800), this NFT has become the top performer across Telegram’s collectibles. It’s not just the price that’s impressive—Plush Pepe is leading the charts in weekly trading volume too.
Many say, “the more expensive it is, the more people want it.” Plush Pepe has become a status symbol and a community magnet.
Understanding Plush Pepe’s Community Role
Plush Pepe isn’t just an NFT collection—it’s a community hub. The platform at plushpepe.com serves as the central space for collectors. It provides tools, resources, and a place to connect. While Telegram created the collectible system, Plush Pepe built the infrastructure around it.
Their Telegram-based NFT verification bot has already authenticated thousands of NFTs. This tool helps collectors ensure their items are real, building trust and transparency.
Making NFTs Easy for Everyone
Many newcomers are intimidated by NFTs. Wallets, blockchain, and gas fees can feel like a lot. That’s why Plush Pepe focused on education. The team created simple guides to help users set up wallets, trade NFTs, and navigate the Telegram interface. Whether you’re a crypto veteran or brand new, Plush Pepe makes the experience welcoming.
Plush Pepe’s reach extends far beyond Telegram. You’ll find them on X (formerly Twitter), Instagram, YouTube, and more. They’ve verified thousands of NFTs and built a lively, respectful community.
Collectors often showcase their collections, share updates, and talk about market trends. This activity isn’t driven by hype alone—it’s driven by passion for collecting and a shared love for the Plush Pepe brand.
What Makes Telegram NFTs Different
Telegram collectibles stand out from traditional NFTs. Unlike typical PFP projects, these assets are baked into messaging. You can send them as gifts in chats or display them on your profile. This integration turns NFTs into personal messages with lasting value.
Plush Pepe has become the face of this evolution, showing how collectibles can thrive inside a social app.
Recognizing a need for more tools, the Plush Pepe team launched plushpepe.com. It’s the go-to place for guides, updates, and verification. The goal was to create a collector-first experience, not just a trading venue.
This approach turned casual buyers into dedicated collectors. The site gives users confidence, especially through its verification system that confirms asset ownership directly within Telegram.
How the NFT Verification Bot Works
Plush Pepe’s Telegram bot is simple but powerful. You link your wallet, submit your collectible, and it confirms authenticity. This removes the guesswork and prevents scams.
The bot is especially helpful for those who are new to blockchain. Instead of sifting through blockchain explorers, users get fast answers inside Telegram.
Cross-Platform Expansion
Plush Pepe’s influence now spans several social platforms. Telegram remains the heart of the project, but content and updates are shared across X, YouTube, Instagram, and even Facebook. This cross-platform presence helps onboard users and grow the brand beyond crypto circles.
NFTs and the Future of Messaging
What’s happening with TON NFTs could signal something bigger. Messaging platforms are becoming Web3 gateways. Telegram’s collectibles show how NFTs can fit into daily life—used, sent, and shown off during chats.
Platforms like Plush Pepe will be key in this transition. They act as bridges between casual users and blockchain infrastructure.
Final Words
The rise of TON NFTs has brought fresh energy to digital collectibles. Telegram’s transformation of gifts into NFTs has opened the door for mainstream adoption. Plush Pepe sits at the center of this movement, proving that community, simplicity, and charm can drive an entire ecosystem forward.
As the TON ecosystem continues to grow, all eyes are on Plush Pepe. It’s more than a collection—it’s a signal that NFTs in messaging apps could be the next big thing. Whether you’re here for the memes, the money, or the community, Plush Pepe and the TON NFT world offer a refreshing new chapter for digital assets.
If you enjoyed this blog, check out our NFT update on Yugalabs.
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