The TV season is upon us and Samsung has been bursting out of the gates with a bunch of new models first introduced at CES 2025. The Samsung OLED TV lineup is the latest announcement from the company. A Samsung OLED TV, you say? Yes! While your first thought probably doesn’t go to Samsung when OLED is mentioned. There is such a thing as a Samsung OLED TV.
Estimated reading time: 4 minutes
The Samsung OLED TV lineup brings in a mass of improvements, especially to the software and interface, and Glare Free tech is back. Here’s what Samsung had to say about these new Samsung OLED TV offerings.
Samsung OLED TV Lineup 2025
S95F
The S95F series (55” – 83” screen class sizes) features our best OLED Glare-Free technology, virtually eliminating glare and reflections from sunlight or ambient lighting. At the same time, the S95F boasts our brightest-ever OLED screen and OLED HDR Pro – ensuring the series can maintain the impressive contrast and color accuracy OLEDs are known for.
The flagship series features our most powerful NQ4 AI Gen3 Processor10 that optimizes contrast, brightness, depth and color across every scene. No matter what you enjoy watching, the processor upscales11 it all into brilliant 4K resolution.
For gamers, Motion Xcelerator 165Hz12 ensures smooth motion and blazing fast speeds from even the most demanding games. Together, these upgrades make the S95F our best OLED yet, offering a cinematic picture without distractions.
The S95F series (55” – 77”) is available now with the 83” class size rolling out soon.
- 77” Class S95F: $4,499
- 65” Class S95F: $3,299
- 55” Class S95F: $2,299
S90F

The S90F series (42” – 83” screen class sizes) also features our powerful NQ4 AI Gen3 Processor that delivers incredible picture and dynamic sound, and powers Samsung Vision AI experiences. You can also watch classic movies and shows like you never have before thanks to 4K AI Upscaling Pro13, which transforms everything on screen into impressive 4K resolution.
Experience powerful brightness and deeper contrast as OLED HDR+14 analyzes each scene to help you appreciate even the tiniest details – from fireworks in a night sky to the golden hue of a sunset.
With the S90F series, you can enjoy an uninterrupted, fluid picture across games and content with Motion Xcelerator 144Hz.15 And, AI Motion Enhancer Pro16 sharpens and smooths fast-moving objects – like a golf ball or hockey puck – so you never miss a play.
The S90F also envelops you in multidimensional sound tailored to your space and content – thanks to features like Object Tracking Sound Lite, Active Voice Amplifier Pro17 and Adaptive Sound Pro.18
- 83” Class S90F: $5,399
- 77” Class S90F: $3,499
- 65” Class S90F: $2,499
- 55” Class S90F: $1,799
- 48” Class S90F: $1,499
- 42” Class S90F: $1,299
S85F

The S85F series (55” – 83” screen class sizes) is powered by the NQ4 AI Gen2 Processor, which makes all the movies, TV shows, video games and sports you love, look and sound even better.
4K AI Upscaling19 can transform content from decades ago into 4K resolution, while Motion Xcelerator 120Hz brings smooth motion to games and sports. The TVs can also analyze each scene and use AI to deliver vivid colors and enhanced detail with Color Booster Pro.20
Plus, you’ll enjoy the same pure blacks, bright whites and Pantone-Validated color offered across the entire 2025 OLED lineup, so images on screen look as incredible as they do in real life.
- 83” Class S85F: $4,499
- 77” Class S85F: $2,999
- 65” Class S85F: $1,999
- 55” Class S85F: $1,499
Wrap Up
Our 2025 TVs are also loaded with sleek, minimalist designs that blend with your environment, while SmartThings27 works with over 340 smart home brands, integrating all your devices into one central ecosystem and unlocking exclusive features with select Samsung products. All the while, Samsung Knox28offers triple-layer protection, so your personal data stays safe and secure.
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