Bluebird Mining Ventures Ltd., a London-listed mining company with operations across Asia, has announced a major strategic pivot—transforming profits from gold production into Bitcoin reserves.
The move, revealed on June 5 via X, positions Bluebird as the first publicly listed UK mining firm to formally adopt a “Bitcoin in Treasury” model.
Turning Gold into Digital Gold
The company plans to recycle revenue from its gold mining operations directly into BTC, calling it a shift from physical gold to “digital gold.” Bluebird aims to hold Bitcoin on its balance sheet as a core treasury reserve asset while keeping corporate overhead low.
“Combining income streams from gold with a proactive BTC treasury policy sets us apart,” the company stated. “We believe this strategy will mark a first among UK-listed mining companies.”
Leadership Change Ahead to Drive Transition
To support the new direction, Bluebird is actively searching for a CEO with a strong background in digital assets. Interim CEO Aidan Bishop commented that the shift reflects broader trends in global finance, calling Bitcoin a “transformative force” and highlighting the synergy of combining traditional and digital value stores.
Pioneering a New Capital Allocation Model
This strategy signals a departure from conventional treasury practices in the mining sector, particularly in the UK. With growing concerns over inflation and fiat currency debasement, more corporations are considering Bitcoin as a hedge and long-term store of value.
Bluebird’s announcement could set a precedent for other resource-based firms seeking diversification and exposure to the digital asset economy.
Kosta Gushterov
Reporter at Coindoo
Kosta has been a part of the team since 2021 and has solidified his position with a thirst for knowledge, incredible dedication to his work and a “detective-like” mindset. He not only covers a wide range of trending topics, he also creates reviews, PR articles and educational content. His work has also been referenced by other news outlets.
