Unilever has acquired Wild, a refillable natural personal care brand from the U.K. Charlie Bowes-Lyon and Freddy Ward launched Wild in 2020, bringing reusable aluminum cases and biodegradable refills to the natural deodorant category. “We are thrilled to join Unilever, whose deep expertise and global reach will accelerate our mission to eliminate single-use plastic in bathrooms everywhere,” Bowes-Lyon said in a statement. “Their belief in our refillable model is a powerful validation that sustainable change isn’t just possible, it’s inevitable.”
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